Industry Brands
Gear makers, suppliers, manufacturers, builders, service providers, and event-adjacent companies with real value for XGL clients.
One Rising Sun Partnership Program
One rising sun lights the trail for all of us.
The XGL One Rising Sun corporate partnership program is built for aligned brands, vendors, suppliers, creators, service providers, and industry operators who want to help rugged businesses modernize, scale, and convert attention into revenue.
Industry Momentum
Built to amplify the whole trail.
This is not a logo swap. One Rising Sun is a values-aligned partnership track for companies that bring real utility, trust, reach, technology, expertise, or opportunity to the overland and rugged B2B ecosystem.
More light on the trail means more operators make it home.
XGL partners help illuminate better systems, better tools, and better growth paths for serious businesses.
Who It’s For
Partners who bring value, not noise.
Technology & Systems Partners
CRM, automation, AI, lead generation, design, payment, communication, and operations tools that help rugged businesses scale.
Media, Creators & Community
Trusted voices and organizations that can help educate the market and create momentum without turning the mission into noise.
Partnership Paths
Co-marketing, referrals, education, and ecosystem growth.
- Referral partnerships for qualified introductions
- Co-branded educational content and Expo-season campaigns
- Preferred vendor or implementation partner relationships
- Partner credits, credits-in-kind, or value-added offers for XGL clients
- Corporate sponsorship opportunities tied to Founders Build or future Field Reports
- Joint visibility across select XGL media, pages, campaigns, and client resources
Partnerships are reviewed case-by-case and remain subject to written approval, brand alignment, capacity, and program terms.
Program Rules
XGL One Rising Sun Terms & Conditions
1. Program Purpose
The One Rising Sun corporate partnership program is designed to create aligned, values-driven collaboration between XGL and selected partners serving rugged B2B, overland, fabrication, custom coach, off-road, and related business markets. The guiding principle is simple: one rising sun lights the trail for all of us.
2. No Automatic Acceptance
Submission of interest does not create a partnership, sponsorship, agency relationship, exclusivity, endorsement, referral obligation, or right to use XGL marks. All partnerships require written acceptance by XGL and may require a separate written agreement.
3. Partner Responsibilities
Partners must provide accurate information, maintain professional conduct, comply with applicable laws, honor customer commitments, avoid misleading claims, and protect XGL’s reputation and client relationships. XGL may decline, pause, or terminate any partnership at its discretion.
4. Brand Usage
No partner may use XGL names, logos, program titles, website copy, screenshots, materials, or trade dress without written permission. Approved brand use must follow XGL’s current instructions and may be revoked at any time.
5. Referrals, Credits & Compensation
Referral fees, partner credits, discounts, co-marketing value, sponsorship benefits, or revenue-share arrangements apply only when documented in writing. No commission, fee, discount, or compensation is owed unless expressly approved by XGL in advance.
6. No Exclusivity Unless Written
Participation in One Rising Sun does not create category exclusivity, territorial rights, preferred status, or non-compete obligations unless a separate written agreement states otherwise.
7. Client Ownership & Confidentiality
XGL client relationships, strategy, pricing, implementation details, and private client information remain confidential. Partners may not solicit, reuse, resell, scrape, or independently contact XGL clients using information received through the partnership unless authorized in writing.
8. No Guarantees
XGL does not guarantee lead volume, partnership revenue, referral volume, campaign performance, event results, promotional placement, client adoption, or any specific outcome from participation.
9. Limitation of Liability
To the maximum extent permitted by law, XGL is not liable for indirect, incidental, consequential, lost-profit, reputational, or business interruption damages related to any partnership, referral, campaign, co-marketing effort, or program participation. XGL’s total liability, if any, is limited to the amount actually paid by the partner to XGL for the specific partnership activity giving rise to the claim.
10. Program Changes
XGL may revise, suspend, rename, limit, or discontinue the One Rising Sun program at any time. Continued participation after changes means the partner accepts the updated terms.
Start the Conversation
Bring light to the trail.
If your brand helps serious operators move with more control, clarity, reach, or capability, we should talk.